MISSION

To sustainably produce and sell high quality cement in Namibia and neighbouring countries

VISION

To be the cement supplier of choice in Namibia and neighbouring countries.

VALUES

Responsibility

• Towards environment
• Towards all stakeholders
• Towards customers
• Towards colleagues
• Towards the company
• Balanced work life

Integrity

• Honesty
• Openness
• High morals

Passion

• Work
• Safety
• Health

Innovation

• Be open to different or new ideas
• Be creative for continuous improvement

Diversity

• Respect
• Diverse cultures of employees
• Strong family culture

Adaptability

• To new ideas
• To an ever changing world